Archive for Typically Swedish

10 Oct 2012

Beautifully Swedish

4 Comments Australia, Typically Swedish

I find it funny but I’m not sure that the humour comes across the right way in Rekorderlig Cider’s new Australian video campaign – Swedish school.

Swedish Cider brand, Rekorderlig, has released its first ever viral video marketing campaign to encourage cider lovers to bring out their ‘inner Swedishness’. The campaign is a series of high quality, humorous films that introduce ‘Swedish School’ to Australia, spearheaded by a fictional character called ‘Olof’


The Swedish cider is very popular down here and very expensive. I can’t really justify buying it knowing it’s so much cheaper back home. But from time to time when I want a taste of home I will. 🙂

20 Sep 2012

Absolut unique

No Comments Typically Swedish

Absolut Vodka just released a brand new limited range of vodkas – Absolut Unique. 4 million unique bottles have been distributed around the globe and I really would like to get my hands on one of them. The unique designs incorporate 38 different colors and 51 pattern types and not two bottles are the same. The project required a complete re-engineering of the company’s production plant in Sweden. Splash guns were set up and color-generating machines programmed with complex coating, pattern and placement algorithms to ensure that no two bottles are alike. Pretty impressive, well done Absolut.

17 Sep 2012

Fun mail

No Comments Australia, Typically Swedish


13 Sep 2012

Don’t say no, say how

No Comments SWEA, Typically Swedish

Home after a very inspiring evening at the kikki.K store in Melbourne Central where it all started back in 2001. Kristina shared the story about how, the now very successful, business started. There are now 83 stores around Australia, New Zealand and Singapore. Cool indeed and great to meet some more SWEA women as well. Apparently the big turn up at the launch and great interest in SWEA is a hot topic around the whole SWEA organisation around the world (läs om lanseringen HÄR). Way to go Melbourne! 🙂


05 Sep 2012

Swiden Design

No Comments Typically Swedish

I discovered something new today – Swiden Design. Swiden Design is an Australian company run by Swedish designer Charlotte Swiden, born and raised in Sweden but now living in Melbourne. Charlotte’s  designs and creative techniques have been greatly influenced by her Swedish heritage and love of nature. I love the newley released Majbritt Silk Scarf above, it’s beautiful.

31 Aug 2012

SWEA launch

2 Comments SWEA, Typically Swedish

I went to the Swedish church in Toorak on Wednesday night for the launch of SWEA Melbourne. 70 (!) Swedish women in all ages between 18 and 70 something, everyone with a different life story. Some have, just like me, only recently moved here and others have lived here for years. Some here as students or nannys others more permanently living here. I think SWEA is a great network which I would love to be part of and I look forward to getting to know more awesome Swedes, like Emmy who writes Bortabrabloggen for example. We’ve only been communicating through the blogs and via email before and then on Wednesday we finally meet.


23 Jul 2012

Melbourne International Film Festival

No Comments Melbourne, Typically Swedish

In August it’s time for the annual Melbourne International Film Festival (MIFF). The festival was established in 1952 and is the most significant screen event in Australia. MIFF showcases the best in current cinema from around the world as well as retrospectives, tributes and Talking Pictures discussion programs.

This year the festival is facing north and the Swedish Film Institute and The Melbourne International Film Festival will co-present a special programming strand of Swedish cinema. Facing North: Swedish Cinema in Focus presents an exciting array of new Swedish films and filmmakers, as well as recent unseen and under-seen works from our Nordic neighbours.

As part of Facing North: Swedish Cinema in Focus, we are presenting Criminal Record: Swedish Crime Cinema: From The Girl with the Dragon Tattoo to the recent re-imaginings of Wallander, Sweden has become the leading light and dark heart of modern crime stories. Criminal Record examines five Swedish crime classics – A Woman’s Face, While the City Sleeps, The Man on the Roof, Il Capitano and Easy Money – from different eras that have taken the crime scene to the screen.

20 Jul 2012

In Sweden, we call it summer!

No Comments Typically Swedish, Weather Down Under and Up Above

I’m over the rain! I was hoping Sweden could show me its best side before I leave and treat me with some warm and sunny summer weather. But no, all it does is rain. Every single day! The picture below has been circling around Facebook  lately and has made both one and two Swedes laugh I think so I thought I would share it with you too.

31 May 2012

Swedish Midsummer for Dummies

No Comments Typically Swedish

Only a couple of weeks to go until Midsummer so time to prepare yourself and if you don’t know what you need to do here is a little guide – Swedish Midsummer for Dummies.

30 May 2012


No Comments Typically Swedish

Sweden got a smashing win at the Eurovision Song Contest final in Baku, Azerbaijan this weekend (if someone managed to miss it). The competition, both the local one where the country’s representative is picked and the international one are big events in Sweden and CNN has made an analysis to this phenomena. Why CNN find that so important is somewhat unclear but reading their analysis is quite entertaining. Read more