It was announced last week that Swedish fashion giant H&M finally will open its first Australian store. Even better is that it won’t be in Sydney, it will be in Melbourne! After all we’re are the Australian fashion capital so it’s only fair. 😉 5,000 sqm of Swedish goodness over three levels will open in the former post office building, GPO, on Bourke St, probably mid next year.
H&M, also known as Hennes & Mauritz is known as the second largest global retailer. Similar to Zara and Top Shop is known for its fast fashion clothing for men, women, teenagers and children. The first store opened in Västerås in Sweden back in 1947 but since then it has gone global and now has approx. 2,900 stores in 51 markets around the world.
Exciting times ahead!!fashion, fast fashion, H&M, swedish