10 Oct 2012

Beautifully Swedish

4 Comments Australia, Typically Swedish

I find it funny but I’m not sure that the humour comes across the right way in Rekorderlig Cider’s new Australian video campaign – Swedish school.

Swedish Cider brand, Rekorderlig, has released its first ever viral video marketing campaign to encourage cider lovers to bring out their ‘inner Swedishness’. The campaign is a series of high quality, humorous films that introduce ‘Swedish School’ to Australia, spearheaded by a fictional character called ‘Olof’

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The Swedish cider is very popular down here and very expensive. I can’t really justify buying it knowing it’s so much cheaper back home. But from time to time when I want a taste of home I will. 🙂

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4 Responses to “Beautifully Swedish”

  1. Reply Anders Liljeqvist says:

    So funny! Here is my favourite:

    I just mentioned this in my most recent newsletter for Swedish-Australians:
    http://eepurl.com/qoEW1
    and one of the other links was one I found through your blog; the Melbourne Gangnam Style video!

    Cheers,
    -Anders.

    • Reply simon & anna says:

      It is funny!

      Thank you for mentioning me, I thought I signed up for the newsletter but I haven’t received it so clearly I didn’t do it right 🙂

      Working on my review of Stora Australienmanualen by the way. Almost ready to be published here. Sorry I meant to do it earlier but just haven’t found the time.

  2. Reply Anders says:

    Say WHAT!?

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