I find it funny but I’m not sure that the humour comes across the right way in Rekorderlig Cider’s new Australian video campaign – Swedish school.
Swedish Cider brand, Rekorderlig, has released its first ever viral video marketing campaign to encourage cider lovers to bring out their ‘inner Swedishness’. The campaign is a series of high quality, humorous films that introduce ‘Swedish School’ to Australia, spearheaded by a fictional character called ‘Olof’
The Swedish cider is very popular down here and very expensive. I can’t really justify buying it knowing it’s so much cheaper back home. But from time to time when I want a taste of home I will. 🙂cider, Rekorderlig, swedish, youtube